Logo and Youtube banner design
TOD The Tech King is an upcoming Tech YouTube channel. The goal of the logo design is to create a simple but well recognisable logo. The logo is also to be utilized in a Youtube intro animation so the logo needed to feel alive.
The client had no specific direction in mind other than a minimal design style, I was tasked with coming up with different concepts before a choice was made.
The sketching phase
The initial concepts
Logo One: To keep things techy, this logo was inspired by tech in general a current circuit, an ampere and a pulse generator sign
Logo Two: These logos were inspired by a current circuit as well, they are mono grams made up of the brand name TOD. I made two variations of the logo, a small letter t and a capital letter T.
Logo Three: This logo was made with cubes. Each cube represents a smaller piece of a whole; a break down of processes. These processes include step-by-step tech tutorials, unboxing and content creation in tech. This was the clien
A different approach
At this point, the client was in tune with the third logo concept but also wanted to explore a different approach, something less structured and minimal. I one more logo in two variations with colour. I went with the monogram TOD wearing a crown to give it a little more cliché but unique look.
The final logo design